With the X-Box debuting today for $299 or $399 depending on the 'extras' included, the pressure is on for Microsoft's rivals to announce a launch price for their consoles.

Sony CEO Howard Stringer announced to Fortune magazine that he expected the PS3 to launch for between $300 and $400 next spring, making it competitively priced.

This may come as somewhat of a relief to Sony fans, especially after another Sony spokesperson announced that the PS3 would be "very expensive" due to the Blu-Ray DVD technology. Stringer confirmed that the company would be taking a loss on the console price in order to keep it from being prohibitively expensive to gamers.

Stringer also hinted at the release of a media bundle to showcase the PS3s abilities. Whether these will be along the lines of the FFVII "remake" or actual demos of things to come is unknown.

Source: CVG

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