The End of E3?

From now on, the focus for E3 will be on "targeted, personalised meetings and activities", according to the ESA, with further plans to be announced soon.

It's been confirmed that the show will still take place in Los Angeles, but the emphasis will be on press events and small meetings between media, retail and development. Although publishers will still have the opportunity to demo their products, the ESA has stated that next year's show "will not feature the large trade show environment of previous years."

According to Lowenstein, E3 will remain "an important event for the industry", and the ESA remains committed to maintaining "that sense of excitement and interest" - with an emphasis on productivity.

Following the growth of major events such as the Leipzig Games Convention and the Tokyo Game Show, Lowenstein said, "It is no longer necessary or efficient to have a single industry ‘mega-show’.

"By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole."

Didn't they just recently ban women wearin risque clothing at E3, because it takes focus away from the product?

for some reason e3's future doesn't look too bright to me, and I hope I'm wrong on this one.

It wouldn't be that difficult for me to go to E3, San diego to LA isn't that far of a drive. I was thinking about going there with a group of friends in like 2008 or something.