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Square-Enix Launches Crowdfunding Website


Square Enix
Square-Enix recently launched the Square-Enix Collective website (linked below), a partnership with IndieGogo to publish independently-developed games under the Square-Enix label with a crowdfunding model. Developers can create pages on Collective to pitch their games, fans can vote on which projects Square-Enix considers in the Collective forums, and after a successful approval from Squenix's nefarious secret panel* a project can begin the funding process just like a KickStarter or IndieGogo project.

What's notable about this new initiative from Square-Enix is that they're very keep on transparency and open to new ideas. Or at least it sounds that way. As Square-Enix president Yosuke Matsuda expressed last fall:

"We're no longer in an age where customers are left in the dark until a product is completed. We need to shift to a business model where we frequently interact with our customers for our products that are in-development and/or prior to being sold, have our customers understand games under development, and finally make sure we develop games that meet their expectations."

Square-Enix's faith in this relatively new business model could mean independent developers eventually working on a wide variety of intellectual properties. Square-Enix announced that the mostly-abandoned Eidos franchises of Fear Effect, Gex, and Anachronox are available for independent developers to work on via the Collective. What's next? Potentially anything in the Square-Enix catalog.

*There are no details on how the approval process works, and Squenix won't likely be sharing any.

Source: Square-Enix Collective, IGN (January 2014), Siliconera (October 2013)
Posted in: Square-Enix News

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Written by
laszlow

Comments

Del SComment 1: 2014-01-31 16:28
Del S
Quote (laszlow @ 30th January 2014 23:28)
“We’re no longer in an age where customers are left in the dark until a product is completed.”

Yeah, we're kept in the dark long after it's meant to be completed these days biggrin.gif

Still, it's an interesting move, and makes a bit of sense given that the big hitter titles traditionally associated with Square-Enix have been losing ground in terms of sales. Guess we'll just need to see where this one goes.

However it does seem a tad contradictory to speak of thier "secret panel" with no details (and no plans to release details) before saying it sounds like they're keen on transparency.
Rangers51Comment 2: 2014-05-16 14:57
Rangers51 I got an email this week marketing this service with nine featured potential games in it; they must be planning to take this pretty seriously.
Glenn Magus HarveyComment 3: 2014-05-19 01:53
Glenn Magus Harvey Did they suggest what those games might be?
Rangers51Comment 4: 2014-05-19 16:28
Rangers51 They actually linked to them, though I don't know how they might have picked them. I've deleted the email, now.
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