Announced at a Tokyo press conference Wednesday, Square-Enix and Gakushuukenkyuusha (aka Gakken) have teamed up to establish a new company, named SG Lab, designed to develop and publish "serious" game titles - that is, video games with teaching purposes such as educational research, government, medicine, and more.
As unappealing a move as this endeavor may sound, some of these so-called serious games will be unintended for regular gamers. According to the presidents of both companies, SG Lab will develop the educational software after receiving and accepting orders from various clients, a task they've only recently begun. Currently there's no telling just what sort of game themes SG Lab is likely to expect in the future, but they're already working on expanding their market to include topics ranging from health care to public relations dealt within private enterprises.
Due to the amount of expert knowledge required to tackle such a business, this is one field Square-Enix would not be able to handle alone being strictly an entertainment developer; therefore entailed the decision to partner-up. As Youichi Wada, president of Square-Enix explained, video games aimed at entertaining players and serious games are of two very different leagues. Gakken, in search of a skillful and influential company within the gaming industry, found the idea of an education-based joint effort by the two rather intriguing.
With an overall lack of competition in the genre as of now, it's extremely likely SG Lab's desire to be the global market leader will be well within reach.
Source:
RPGFan