Yesterday, the San Diego-based DFC Intelligence delivered an industry briefing expanding upon the firm's previous assessment that Sony's PlayStation 3 is likely to take last place in the next generation's console market. According to DFC, Sony's intent to launch the PS3 with a $600 price tag may primarily discourage consumers and the industry alike, forcing the company into "handing its competitors a golden opportunity" to get ahead.
Ken Kutaragi, Sony's CEO, has reportedly stated that the PS3 is more comparable to a computer than a traditional gaming machine in that upgrades such as a writable Blu-ray drive and increased system memory are possible. The firm, speaking of differing ways in which the PS3 could disrupt Sony's current market lead, believes these upgrades will result in a steep price incapable of decreasing at a quick rate similar to that of most game systems: "By fixing its hardware standard for several years, video game console systems have been able to significantly lower prices over time by not having to upgrade to the latest technology," DFC points out.
Nintendo's Wii and Microsoft's Xbox 360, on the other hand, both have the potential to become the leader in installed base, says DFC. Although Japan isn't about to warm up to the Xbox 360, the North American market provides it the strength it needs to dominate the gaming front. However, the Wii - with its broad range of appeal and the lowest price of the three consoles - "could end up number one in market share for the next generation."
In the end, the intelligence firm remains ever-critical of Sony, predicting that its "techno-elite" approach may lead to the PS3 finding itself with a market share more along the lines of Apple products in a world of PCs.
Or not. Who knows.
Source:
GameSpot