Let me preface this two ways: first, by saying that there's some real editorial in this news, and second, by saying that I actually don't have an issue with the pricing Square Enix put on some of their mobile games. Despite the market saying that games need to be free or under a few dollars for mobile markets, I think that games with real depth and quality shouldn't sell themselves short for a few bucks. I personally don't see an issue with $15 - $20 for games like Final Fantasy I or Final Fantasy Tactics or Secret of Mana; if I played more games on the go (and didn't already have FF1 and FFT for my PSP), I would strongly consider buying at those prices.
That said, Final Fantasy Dimensions
recently released at $30, and the new Demons' Score game mentioned
earlier today came out at $44. Those are serious console-level pricing schemes for games that are simply not console games, and a lot of people take offense to that level of wallet-lightening. Very few, if any, other developers take this pricing model, and that is why in his article today, Kotaku writer Jason Schreier calls this phenomenon the "Square Enix Tax."
Schreier
interviewed Squenix headquarters via email, in an exchange published on Kotaku today; you might not be surprised to know that the company largely defended their price points and incremental cost models, and do not seem to see much middle ground between the undergrowth of sub-five-dollar apps and the peaks of pricing that their games represent. Even worse, for me, is the company's apparent lack of interest in making their games available to multiple devices for one purchase - if there are upgraded versions for higher res devices (think iPhone relative to iPad), not only should one purchase always make both available, cloud save availability should be a must.
Do you own any Squenix games on mobile? If so, are they the lower-cost remakes and ports, or are they the full-on, $30 and up new (or new-to-the-West) games like Dimensions? Has their pricing structure scared you away personally? Is this a sign of Squenix trying to reinvent the mobile gaming scene, or a sign that there's a new platform and a new set of customers that they just don't understand?
Source:
Kotaku,
Apple US App Store