The Charismatic, Energetic, Takes-No-Prisoners Executive Vice-President of Sales and Marketing, Reggie Fils-Aime, has become the new President of Nintendo of America. The current president will become the chairman of the board. Reggie will maintain his work as the overseers of the Sales and Marketing department as well as "lead the day-to-day operations of Nintendo of America." Mentioning the name "Reggie" to a hardcore Nintendo fan will generally elicit a big smile - this move will surely draw the fanbase closer to Nintendo as well as draw attention to the company as the Wii's release date draws nearer.
Source:
Games Are Fun 